Insights

  • Strategy

    Most brands haven’t personalised their email marketing. They’ve just automated the greeting.

    29 September 2026
    12.6% of marketers have personalised beyond a first-name merge field.
  • Strategy

    AI made content free to produce, which is exactly why having something true to say is now the only thing worth paying for

    29 September 2026
    Something true to say. When content costs nothing to make, substance is what's left to pay for.
  • Strategy

    South Africa’s diversity is a marketing advantage most local brands still treat as an afterthought

    29 September 2026
    Six home languages. One suburb. South Africa's diversity is a marketing advantage.
  • Strategy

    Search has split into three channels, and most SA websites are only built for one

    29 September 2026
    Three channels. Search has split, and most SA websites are built for one.
  • Strategy

    The most valuable page you own isn’t on your website

    28 September 2026
    +34% direction requests from Google Business Profiles in 2025.
  • Strategy

    The “9 in 10 won’t answer” number is being read wrong. The April rules are the real story.

    28 September 2026
    7.8% of calls already flagged as spam were answered. Not what the headlines said.
  • Strategy

    The average South African carries ten loyalty cards. Small businesses could never offer an eleventh.

    28 September 2026
    10.4 loyalty programmes carried by the average South African.